Modern working professionals check their email boxes more frequently than their actual ones. It’s no doubt marketing and email campaigns are inseparable for personalised marketing. 

B2B email marketing strategies yield an average return of $36 for each dollar. Therefore, they are cost-effective marketing channels. They facilitate direct conversation with your potential customers. 

Primarily, email marketing allows you to reach your targeted audience consistently without interference. In SEO campaigns, one policy shift can shadow your brand’s visibility on the internet. 

In this context, email marketing facilitates your brand with an unfiltered reach. It enables you to sustain long-term connections. In short, it gives you direct control over reaching your targeted audiences.

Are you struggling with low open rates or minimal engagement? Our cold email lead gen agency, Orbidots, has you fully covered. We will walk you through the holistic mechanism of email marketing.

Relevance of Targeted Email Marketing Services for ROI

Targeted email marketing services go beyond simply addressing recipients by their first names. In fact, it comprises various strategies to engage the audiences.

You need to know your audience better than your competitors. Assess your email content by being in their shoes. You also want to leverage empathy to craft engaging messages. Moreover, you need to highlight the shared goals to connect with your audience deeply.

Targeted email marketing services are estimated to drive up to 760% revenue growth. Given this, email campaigns that cast a wide net on the market cannot drive conversions. However, if you focus on targeted and sales-ready customers, you convert more users.

Besides, through targeted email marketing services, you can create custom-built emails. They are based on your specific objective. You can target objectives like generating brand awareness. You can also focus on nurturing leads and improving conversions.

At orbidots, the best cold email lead gen agency, we will help you craft ROI-driven email campaigns. It will take your brand and conversions to a whole new level. What’s more? Our email deliverability consultant harnesses exceptional email marketing automation strategies. These strategies will help enhance your click-through rates, open rates, and ROI.

Audience Segmentation

Audience segmentation is the crucial part of successful email campaigns. Without this, even highly-compelling or visually appealing emails don’t fetch results. 

The process of segmentation involves dividing your audience into various groups. It involves various demographics, behavior & interest trends, and purchase history. Besides, you want to consider engagement levels as well.

For instance, you may list out the audiences who purchased your products in the last 30 days. Then, you can send them the follow up emails with the exclusive upsell offers. This will enhance your engagement metrics. This also improves your client retention rate.

Our cold email lead gen agency leverages industry-leading tools for audience segmentation. These tools include Mailchimp and HubSpot. They allow us to help our clients amplify their bottom line metrics.

Here are a few steps to follow:

Create Ideal Client Profiles (ICPs)

Creating ICPs or buyer personas will give direction to your email campaigns. These ICPs are based on research and data. They may be real or fictional.

Each customer has unique challenges, pain points, motivations and interests. For example, if you have a client “Emma”, you can create her buyer persona. You can illustrate her unique personality. It will help you tailor your content according to her or like-minded buyers.

Define your objectives explicitly

Our cold email lead gen agency ensures that your emails have clear goals.

If your goal is to grow your lead base, you can craft emails that introduce your brand identity. You can demonstrate your shared values. Also, you can showcase your unique selling points. Similarly, to retain existing customers, consider sending follow up emails. 

In the same way, if your goal is to draw conversions, you can send emails with special offers. You can also add discounts to make your messages more personalized.

Analyse your audience behavior

You need to analyze the behaviors and interests of your audiences. It helps you create well-customised emails. Moreover, you want to know when exactly they open emails. Also, keep track of what type of content they engage with the most.

This helps our cold email lead gen agency refine your B2B email marketing strategies. It’s significant to ensure your emails reach the right audience and with proper alignment.

Compelling and Personalized Email Content

Create content that resonates emotionally with your audience. Focus on making your email more than just another message.

So, how can you truly personalize your content to captivate your audience? Here are a few techniques our cold email lead gen agency applies:

Demand-oriented subject lines

Your subject lines are the first impressions your customers have. They determine whether your customers open your emails or ignore them. Personalized subject lines can boost open rates by 26%.

Therefore, the best subject lines should always have personalisation. Also, you may infuse curiosity, urgency, and clarity to your subject lines. Suppose you have a client Emma, you can make your subject line “Exclusive offers for Emma”. It helps you outperform other generic headlines. It also assists in personalising your clients.

Additionally, our email deliverability consultant runs A/B tests. They identify which subject lines perform better. They also track if they resonate well with the audiences.

Personalization beyond names

While it’s good to address audiences with first names, personalization is deeper. You need to track specific behavior and past interactions.

When a user browses your website, you could send them a personalized email. The email may contain tailored recommendations. Similarly, track behavioral triggers such as cart abandonment. They offer you the excellent prospect of sending relevant emails.

Value-driven content

Each email you send to your potential customer must have a clear value. This value may include discounts or effective solutions to their problems. Without value addition, no one would be eager to engage with your brand.

Calls-to-action (CATs)

Call-to-action is another important part of a successful emails. Don’t use generic CTAs like “Click Here” or “Buy Now”. Instead, use CTAs like “Claim Your 20% Discount” or “Get Started with Your Free Trial”. These CTAs are more specific. They are customized to drive click-through rates.

Besides, our cold email lead gen agency considers placement. We also entertain color strategy and typography. We utilize contrasting colors based on color psychology. We also choose compelling fonts. Further, we position CTAs strategically in your emails.

Design & layout

The visual appeal and layout is crucial. You want to harness compelling design to support your message. Also, the design and layout of your emails must be mobile-responsive. Because, most email users are browsing emails from their mobile phones.

To enhance your layout quality, you need to break up your content. Use bullet points and white space. It makes your content more smooth and readable.

Measuring Campaign Success Metrics

The next step is to measure the success metrics of your campaigns. You can refine your strategy based on these metrics.

Now, let’s look at some crucial metrics our cold email lead gen agency tracks:

Open rate

The open rate is the percentage of emails your customers open after you send them. This metric doesn’t tell the full story. But it indicates how compelling your subject lines are. It also suggests whether your emails are reaching the right audience. Low open rates might signal issues with timing. They also highlight issues in audience targeting.

Click-through rates

The CTR reflects the percentage of recipients who clicked on a link within your email. This metric shows how engaging your content and CTA are. Suppose your emails are getting high CTR. It suggests that your email resonates with readers. Whereas a low CTR could mean your content or CTA needs improvement.

Conversion rates

Ultimately speaking, your conversion rate is what ties email performance to ROI. It tracks the percentage of recipients who completed your desired action. The desired action might include purchasing your products. Email deliverability consultant at cold email lead gen agency focuses on this metric. Thus we assess the true impact of our campaigns.

Bounce rates

High bounce rates can indicate problems with your content relevance and audience segmentation. Track this metric to revamp your audience segmentation list and refine content strategy.

Revenue per email

This advanced metric calculates the revenue generated from each email sent. It gives you a clear picture of your campaign’s financial performance. By tracking this metric, our cold email lead gen agency assesses the impact of your emails on sales. We also reflect on how to optimize future campaigns.

Best Practices in Email Marketing

To maximize ROI, our cold email lead gen agency combines strategy with creativity. Here are some best practices:

A/B test everything

From subject lines and CTAs, A/B testing helps identify what resonates with your audience. Test one variable at a time. It helps gain clear insights. Also, it allows you to refine your strategy.

Automate for efficiency

Our cold email lead gen agency offers an exceptional email marketing automation strategy. We leverage automation tools like Mailchimp, HubSpot, and ActiveCampaign to send targeted emails.

Setting up your campaigns on automation helps you nurture leads swiftly. You can engage more customers by responding to behavior triggers—while saving time.

Optimize for mobile

According to research, about 81% users prefer opening emails on their mobile phones. This nudges you to create mobile-friendly email content. For this, our cold email lead gen agency makes sure your emails are responsive. We craft easy-to-read text, compressed images, and CTA that are easy to click on smaller screens. This will enhance user experience and increase engagement across all devices.

Keep your list clean

To reduce bounce rates and maintain high deliverability, regularly refine your email list. This will make your campaign reach customers who are ready to engage and more likely to convert.

Focus on value

As discussed above, each of your emails need to be teeming with value for your recipients. Provide relevant, insightful, or exclusive content. It not only captures attention but also builds trust. Moreover, it strengthens your relationship with your audience.

Conclusion

Modern email marketing involves advanced personalisation techniques, audience segmentation, and value-driven email campaigns.

And that’s not all. Advanced AI tools are driving the progress of personalisation techniques. Further, email marketing automation strategies are also evolving rapidly.

Personalized emails can drive 20% higher engagement and up to 6 times more revenue. Hence, you want to leverage these advanced email personalisation tools.

If you want to amplify your conversions, our cold email lead gen agency can help you. We craft hyper-personalised and ROI-focused emails. Our strategies ensure they resonate with your targeted audience and drive measurable results.

Collaborate with Orbidots, a leading cold email lead gen agency. Transform your email marketing efforts into fruit-bearing tactics NOW.

Frequently Asked Questions

Which email marketing has the highest ROI?

Various email campaigns function for different purposes. However, personalized drip sequences and retention emails can fetch you the highest ROI. Our cold email services team employ these two email campaigns. They focus on specific customer needs and engagement.

How do you maximize marketing value in email?

Our cold email lead gen agency maximizes marketing value by optimising subject lines. We also personalize the content and employ audience segmentation. Our cold email services also take into account the design of clear CTAs. Moreover, we analyze performance metrics. This helps us refine your campaigns and enhance engagement with targeted customers.

Does email marketing work for B2B?

Yes, email marketing works hugely for B2B. It helps for leads, builds relationships, and plays a huge role in driving conversions.

What are the four types of email marketing?

There are four popular types of email marketing. They are email newsletters, promotional emails, transactional emails, and behavior-specific automated emails.

What tool is used for email marketing?

Our cold email services team uses tools such as Mailchimp, HubSpot, and ActiveCampaign. They offer premium features to automate our email campaigns. They also assist in deploying audience segmentation and measuring performance analytics.